Current market conditions have made it even more difficult for many companies to distinguish themselves from the competition. In order to gain competitive edge, you must have a comprehensive destination wedding marketing plan that can be executed with verve. That’s where Destination Wedd Market comes in! We help our clients plan and implement a marketing plan across various channels to include:
Digital marketing strategy
Digital Marketing Audit
Digital Marketing Strategy & Plan
Digital Marketing Implementation
Content Strategy & Calendar
digital/online public relations
Press Release Creation
Media & Blogger Outreach
Paid Content Promotion
Platform Selection & Template Design/Setup
Broadcast & Split Testing
Tracking & Reporting
display advertising/pay per click (ppc)
• PPC Auditing, Strategy and Management
• Google Advertising
• Facebook Advertising and Sponsored Tweet
This is the first introduction of the product or service to the market; therefore, the first step to generate sales. An unsuccessful launch sets the stage for failure of the product/service lifecycle. Studying the competition, targeting the ideal audience, creating a unique value proposition and defining marketing strategy are just a few of the early steps we engage to help ensure your successful product launch.
Train the right people to do the right job. Knowledge is the basis of sales, “you can’t sell anything if you can’t tell anything”. At DWM, we specialize in trans- mitting the essential concepts and extra information that audiences need to understand the product. Our highly qualified team takes good care of building relationships with target audiences and carefully selecting the most appropriate media, channels and materials required according to each goal set. After training, we evaluate the acquired information and the training itself so we can reinforce missed concepts and quality service standards.
Promotional material distribution
Trainings to travel agencies about destinations
Webinars. Detailed presentations with essen-
FAMILIARITY (FAM) TOURS
A familiarity tour (fam tour) brings potential purchasers or influencers to a destination or product so they will be adequately informed as well as to begin the relationship building process to ensure future business. We organize and coordinate these tours, provide after trip follow up and give feedback necessary to evaluate the knowledge acquired by the agents.
Some media representatives are known for posting and promoting destinations with a commercial goal. We aim to identify and align your brand with those representatives then to introduce both parties to facilitate future activities.
Training is an essential part of the selling process. We believe that the more the agents know about the destination, the more they’ll be able to transmit their enthusiasm to passengers and so the selling opportunities become a fact. To make this possible, we have recruited the best professional team and bet on their constant instruction.
As representatives we elaborate a creative action plan based on each company’s needs. Training, breakfast meetings, product/brand launches and many more services will ensure your company’s best representation .